عنوان مقاله [English]
نویسندگان [English]چکیده [English]
Thanks to the industry of simultaneous communication, today society is experiencing a new type of network orientation and networking. Coincidence of wirelessness of communication and information technology has created a new sort of network society. Under such circumstances, it is obvious that individuals’ dependence on using internet and internet social networks has led to Web 2.0 achievements, resulting in improving the position of usage of internet and internet social networks in people’s consumption baskets. Given the growing trend of internet usage, new capabilities are constantly added up to this phenomenon, and man seeks new applications for it. Therefore, it can be predicted that social networks, as a function of the internet, will be very important for human life in the future, since online databases will be expanded to the extent that computer applications will include mobility, presence, and awareness in and of place in order to facilitate people’s physical lives. Functional, interactive, and structural features of social networks will make users have dynamic and active roles in the process of communication. Today, social networks are the most powerful tools for promotion of thoughts as well as the most effective means of the influence of cultures and attitude on the hearts of societies. That is why they have become the subject matter of many social debates, whereby the subject of ‘women and the media’ is among the core matters focused by thinkers, sociologists, and especially those involved in women issues. In other words, the unique communicative functions of social networks compared to traditional media are discussed in most of the works, and using such functions by women as well as the fundamental values dominant in this area has become an important topic in the literature and research plans of social networks and modern media. Given the importance and position of women in different arenas and also the growing trend of using social networks, the present research aims to study the case of the CaféMom social network, as a network for mothers and children, and investigate its role and function. It is noteworthy that the said network was selected due to its winning different awards and stands and being ranked as the top website of years 2008, 2007, 2010, and 2011.