Document Type : -
Authors
1
Ph.D. Candidate of Media Management, Department of Media Management, Faculty of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran, Iran
2
Professor of management and Communication Sciences, Faculty of Management, Tehran University
3
Associate Professor of Communication Sciences and Epistemology, Science and Research Branch, Islamic Azad University, Tehran, Iran
4
Professor of Management Planning, Faculty of Management and Medical Information ,Tehran, Iran University of Medical Sciences
10.30465/ws.2025.51976.4408
Abstract
This research uses grounded theory to explore and analyze gender differences in students'''' fears and hopes within social media contexts. Data was collected through in-depth interviews with 14 female and 15 male students from universities in Tehran, and analyzed using three stages of coding: open, axial, and selective. Findings revealed that the outcomes of students'''' interactions and strategies in response to environmental conditions have two aspects: conscious use of social media and focus on personal goals strengthen hope, resilience, and personal growth; however, exposure to negative content and exaggerated representations of others'''' lives, alongside experiences such as discrimination and inequality in opportunity distribution, lead to increased anxiety and decreased social hope. The core category of this study is "The Dynamics of Students'''' Social Hope in Interaction with Social Media," which connects the main and subcategories while considering gender differences. To strengthen social hope, gender-oriented strategies are recommended: supportive policies tailored to gender needs, gender-oriented media literacy education, support for content production aligned with concerns of young women and men, diverse spirituality-oriented programs, and strengthening different coping skills for female and male students. These can contribute to the formation of a hopeful, empowered, and resilient generation.
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