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Assistant Professor, Faculty of Art, Kharazmi University.
10.30465/ws.2026.51765.4383
Abstract
As women's participation in the public sphere grows and their roles expand, so does their representation in the gazettes, which follows various patterns. Recently publicized images of women highlight various aspects of their lives, including professional roles, different clothing, and the use of their bodies to convey messages, as well as a greater focus on power relations between them and dominant societal structures. However, stereotypical and traditional patterns in representing women still exist, which demonstrates the resistance of mass media against cultural structures or being affected by them. This paper analyzes published images in gazettes from 2021 to 2024 (1400-1403 AH) using a qualitative method and Kress and Van Leeuwen's social semiotics approach. The study aims to evaluate and analyze the representational, interactive, and combined meaning of women's images in the gazettes published during this period as cultural scripts that reflect the ideological structures. The findings reveal that, while women's social and public roles have improved in such images, Iranian gazettes use women's clothing and social roles as semiotic resources to emphasize roles such as national-religious identity, childbirth, and maternal duty. On the other hand, they challenge or criticize employment restrictions and gender inequalities in society.
Atashkar,B , Aqababaee,E and Kamran,A . (2026). A Social Semiotics of Image of Women in Official Iranian Newspapers (2021-2024). (e11152). Women Studies, 17(55), e11152 doi: 10.30465/ws.2026.51765.4383
MLA
Atashkar,B , , Aqababaee,E , and Kamran,A . "A Social Semiotics of Image of Women in Official Iranian Newspapers (2021-2024)" .e11152 , Women Studies, 17, 55, 2026, e11152. doi: 10.30465/ws.2026.51765.4383
HARVARD
Atashkar B, Aqababaee E, Kamran A. (2026). 'A Social Semiotics of Image of Women in Official Iranian Newspapers (2021-2024)', Women Studies, 17(55), e11152. doi: 10.30465/ws.2026.51765.4383
CHICAGO
B Atashkar, E Aqababaee and A Kamran, "A Social Semiotics of Image of Women in Official Iranian Newspapers (2021-2024)," Women Studies, 17 55 (2026): e11152, doi: 10.30465/ws.2026.51765.4383
VANCOUVER
Atashkar B, Aqababaee E, Kamran A. A Social Semiotics of Image of Women in Official Iranian Newspapers (2021-2024). Women Studies. 2026;17(55):e11152 (In Persian). doi: 10.30465/ws.2026.51765.4383