نوع مقاله : علمی-پژوهشی
نویسندگان
1 پژوهشگاه علوم انسانی و مطالعات فرهنگی
2 دانشجوی دکتری ارتباطات دانشگاه علامه طیاطبائی
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
Without doubt Instagram has a significant role in the daily life of Iranians and in this regard is one of the media texts that is of great importance in studying the lifestyle of women. This research was conducted as a preliminary study on the dimensions of social networks, with the aim of discovering the core values of women in relation to lifestyle as promoters of desirable ways of thinking and acting among the audiences. For this purpose, Instagram pages of five women were considered for study, the authors of which discuss and comment on their personal and family life. These pages are different in terms of number of posts, quantity and quality of content, and number of followers. Taking into account these features, over fifteen thousand posts from five professional female Instagram users were studied through qualitative content analysis, and their core values were examined based on phenomenological principles in three areas: a) rethinking, femininity, the will to change and striving to enjoy cultural capital as values of their individual world; b) wifehood, the egalitarian attitudes of husband and motherhood as oursome worldly values; and c) social participation and consumption management as theirsome worldly values of these women were recognized
کلیدواژهها [English]
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